Nike was created in 1964 by Bill Bowerman and Phil Knight, initially named Blue Ribbon Sports. Blue Ribbon Sports formally changed its name to Nike on 30 May 1971, inspired by the name of the Greek goddess of triumph.
Also this year, Nike revealed its logo as “Swoosh” designed in 1971 for just $35, based on the wing of the goddess of victory. Nike is a world pioneer in the design and manufacturing of sportswear and sporting products.
ESPN (Entertainment and Sports Programming Network-Sports and Entertainment Network) is a national, sports-focused cable and satellite TV channel based in the United States. According to Forbes, ESPN is the world’s most valuable media brand. In 2010, ESPN’s earnings (before tax) amounted to $4 billion. Over the last 4 years, the average fee per ESPN subscriber has risen by 40%. Currently, the ESPN rental fee is USD 4.08, the largest of the standard US cable TV networks.
More than 200 participants and 12 teams competing in the competition are funded by Nike.
Adidas is named after Adolph Adi Dassler (Germany), who is known to be the ancestor of the athletic equipment industry. In 1948, Adolph Adi Dassler founded the adidas sportswear corporation. Adidas is the biggest sportswear producer in Europe and the second largest in the world, behind Nike.
Sky Sports is the name of a collection of sports television channels owned by Sky, a pay satellite television corporation. Sky Sports is the dominant sports television brand in the United Kingdom and Ireland.
Sky Sports already had the right to air live F1 racing in the UK and Ireland between 2012 and 2018. Sky Sports programs are now not only shown on Telev, but can also be watched on smartphones such as smart phones and laptops. This move of Sky Sports is to raise the number of subscribers on the European TV market.