In 2010, Gatorade’s soda intake rose by 15% due to its brand of G Series beverage. Also in 2010, Gatorade became the fourth biggest soda brand in PepsiCo. Gatorade is now struggling with the Coca Cola and Vitaminwater Powerades around the world. In comparison, Gatorade is now struggling with Lucozade in the United Kingdom. Gatorade has approximately 71 percent of the market share of sports drinks. Five years ago, Gatorade had a market share of 80 percent.
Reebok is a sportswear brand that has been owned by adidas since 2005. It manufactures and distributes sportswear and shoes, especially for running and fitness. Reebok is the official shoe and suit sponsor of the UFC Freestyle Martial Arts Competition.
By the end of 2014, Under Armor had exceeded Adidas to become America’s second-largest sportswear company. The brand clashed strongly with Nike, especially in the market share of women’s sportswear. Under Armor’s 2015 revenue amounted to $3.96 billion.
The best-selling EA Sports collection is FIFA with more than 100 million pounds sold. The opponent of EA Sports is 2K Sports. These two businesses participate in the computer game industry of the NBA. Meanwhile, Konami is the rival of EA Sports in the area of soccer video games.
YES Network is a cable and satellite television network for the United States sports market. YES is owned by 21st Century Fox and Yankee Global Companies. The YES network is primarily broadcast in New York and nearby metropolitan areas.
MSG is an American satellite and cable television network owned by MSG Networks. MSG broadcasts primarily in the Central Atlantic States. MSG focuses on streaming sporting programs related to New York sports teams. MSG also owns the TV rights to the New York Red Bulls and New York Cosmos football clubs.
Since 2010, MSG has broadcast exclusive shows about the New York Giants Rugby Team. MSG also broadcasts Premier League and Champions League programs.